Being an independent music artist is 2019 is challenging. Thankfully there are some really great tools and resources designed to help! In this article we look at just five tools that all artists should know about when marketing their music online.
Soundplate Clicks
Music smart links, pre-save campaigns, artist pages & more for your music.
Use Soundplate Clicks to create smart links for music, learn more about your fans and even create an artist page for your catalogue to help fans discover more of your music.
Soundplate Clicks is packed full of innovative features to help grow your fanbase, promote your music and shows and gives you detailed analytics on how your fans prefer to consume your music.
Create your first links or pre-save campaigns free or upgrade for $20/month to access additional features, create artist pages and unlimited smart links.
Buffer
Schedule & Monitor your social media across all platforms.
We all know how important social media can be for artists these days but managing it can be a real headache.
There are many tools designed to make this task easier but we have not been able to find a better one for artists than Buffer.
Buffer makes it very simple to schedule content across all of your social media. You can also use it track key metrics and performance on your socials.
Use it to learn what kind of content your audience enjoy and plan your posts in advance.
Start free. (Premium plans start at $15/m)
Spotify for Artists
Submit music for official Spotify playlists, manage your profile & analyse your performance.
If you have music on Spotify, Spotify for artists is a very important tool. Use it to track your performance on the platform, see which playlists you are featured in and which are working best for you.
You can also submit upcoming releases to the official playlists using this tool and even if you are not selected, just submitting means your music will appear in your fans ‘release radar’ playlists on release day.
Spotify for Artists is free for all artists with music on Spotify, apply for your account using the link below.
Instagram Music Stories
Share Spotify or Soundcloud tracks with your Instagram fans.
There are two ways to share music on your Instagram story:
- Share a track directly to your story from the Spotify app:
Click share within the Spotify app, select ‘Instagram Stories’ and you will be able to post the track directly on your IG story including a link to the full track on Spotify. - Music Stickers*:
Add music to any Instagram story using ‘Music Stickers’. Once you have taken your photo or video for a new story, swipe up, click music and find your track!
Both options are great, music stickers can really bring a video or photo to life with music and sharing tracks can encourage your fans to check you on the Spotify / Soundcloud apps.
- If your music does not appear when you search for it using a music sticker try asking your distributor to ensure they deliver music to Facebook.
MusicFibre
Free directory of tools & resources for musicians.
MusicFibre is a directory of more than 300 companies, tools and resources that make the life fo being an independent artist easier.
It is completely free and no sign up is needed to access it, simply go to MusicFibre.com and start browsing!
